Saturday, 3 May 2014

Evaluation - Mikaela Lawrence


In what ways does your media product use, develop or challenge forms and conventions of real media products?

 

After researching existing products at the beginning of the project I had an idea of the typical codes and conventions of real media that is out today. ’kidult hood’  is a typical social realism film that I decided to analyse in detail, I also looked at a number of other existing  social realism films such as ‘This is England’ and ‘Attack the block’. After I had looked at a number of existing films I came to the realisation that the codes and conventions that are normally used are:

Trailers usually start off with non-diegetic sound such as instrumental music which is added on top of the trailer. Sound effects are also used such as gun shots or traffic in the background. This is why I decided to use an instrumental R&B song throughout my trailer because I feel that it suits the style of the trailer.  


 
We decided to use a variety of shots to show the different perspectives of the scene. For example, the use of wide shots gives the audience an idea of where the film will be set. We also used tracking shots to show the scene from the perspective  of the main character and to create a sense of the pace of the action. The editing will give the audience a clearer idea on the style of the trailer, for example, if the film is upbeat and fast paced the editing will be quick, cutting straight to the next scene.






 
A disturbing shot is typically used when  someone is killed or hurt. In our trailer we have used this technique in the last shot of the river. At the same time the audience hears a faint gunshot which implies that someone has been shot without giving too much away.






 
The setting for social realism films are real life environments rather than staged sets. Therefore in our trailer we went to existing urban areas to complete our filming.






Social realism films also use unknown actors and the majority of the dialogue is improvised rather than scripted. When we were filming our trailer we told the actors the outline of the plot and how we wanted it staged, however we did not give them a script but simply an idea of what they might say and then asked them to improvise.







 
Every trailer also has a British Board of Film Classification to tell the audience the age rating of the film. Our trailer is rated 15 because the target audience for the film is 15-24 year olds. This is because under the guidelines set by the BBFC the language and scenes of violence used are unsuitable for an audience under the age of 15.






 
 
Social realism films typically contain lower class and working class people, which makes the film more realistic. They are also normally based on real life situations that have previously happened or could potentially happen.

 
 
 
 
 
 
 
 
From our research we also found out that the majority of social realism films have been distributed by BBC Films therefore we decided that our film would also be distributed by them as this would be most realistic.

 
Trailers also have the release date of the film included in the trailer so that the audience know what day the film is released. We decided to use the same font as the movie title because it looks professional and it links together.

The credits also appear at the end of the trailer to inform the audience who is acting in and directing and producing the film. This is important because if the audience see an actor’s name that they had previously seen in another film, or a producer or director whose film they have enjoyed it may encourage them to go and see it.  

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